CSR Ideas


From time to time, ROADMENDER makes a simple point: collaboration is not about large entities investing massive resources to get a result. Small, innovative, tactical, creative innovations happen all the time, right in front of our eyes. Being good at collaboration is bit like being a great chef: you don’t have to create exotic dishes at the expense of cooking breakfast eggs, because each dish has its own charm. A professional approach to collaboration is about getting it to work regardless of the size of the project. So, this week I thought it might be worthwhile to share some of examples of the diversity of collaborative culture in practice, that can teach us something and are worthy of notice.


Culture of Collaboration

Despite tremendous advances in technology that yield nearly infinite access to information and the Internet’s connectivity of the world’s greatest experts, many companies continue to look inward for new product development and innovation. This navel gazing and resistance to collaborate with the technology-enabled global network limits these companies’ capacity to innovate. What is needed is a culture of collaboration and eradication of the “not invented here” mentality…READ ON







Online brand collaboration: turning customers into advocates

Brands must make the most of their social channels and progressive companies are steering engagementTurning consumer dedication into brand direction. In recent years, brands have made good use of social media channels and customer forums to improve customer service and promote their products. However, few brands have yet fostered productive two-way conversations with consumers online. Research recently conducted by .wiki, in conjunction with YouGov, found that half of consumers (51% in the US and 49% in the UK) feel they have little to no opportunity to collaborate with their favourite brands online. The public want to be heard, and hold a better perception of brands that listen. Here are some of the best ways brands can leverage the knowledge of their loyal customers…READ ON


LEGO Serious Play is not a game

play is becoming precondition for performance

play is becoming precondition for performance

Lego Serious Play is a hands-on, experiential process designed to enhance innovation and business performance. This methodology uses Lego blocks to build business and brand models as a way to encourage creative thinking, collaboration, and communication. At Liquid we believe that creativity and innovation are the result of doing things a little differently. And we’ve found that Lego Serious Play can help teams look at challenges from a new perspective, often yielding fresh solutions…READ ON


VIDEO: Coworking – the benefits of collaborative workspaces

From a single collaborative workspace in San Francisco in 2005, coworking has ballooned into a popular movement, with an estimated 3,000 spaces around the world. Tim Butcher and Julian Waters-Lynch explain how the principles of coworking also offer advantages for big businesses, as well as for freelancers and individuals…READ ON


The Next Collaborative Consumption Movement: Closet Sharing

The sharing economy is quickly becoming a part of daily life, with companies like Uber, Lyft, and Airbnb offering cheaper, more accessible alternatives to the usual options for booking a hotel or getting around town. In the fashion world, collaborative consumption and peer-to-peer companies are starting to make their mark in this exciting economic shift. Dubbed the closet sharing economy, fashion marketplaces are changing the relationship women have with their closets. When women know they can easily sell new or gently used things from their closets, they’re more likely to splurge on the things they want at higher prices. This change in shopping behavior has created the phenomenon of the revolving closet, where women are able to use the money they make selling clothes they no longer want in order to buy new items…READ ON


Collaboration in the Corridor: State Department site helps staff connect

KMBefore the State Department’s internal social networking site, Corridor, was launched three years ago, it wasn’t easy for the agency’s employees to find a particular skill or language expertise among their nearly 70,000 colleagues. Instead, they called up who they thought could help them, said Tim Hayes, deputy division chief with the Knowledge Leadership Division with the Office of eDiplomacy. State has social media tools such as an agencywide internal wiki called Diplopedia and a blogging platform called Communities@State, as well. But it didn’t have an online space where employees could search for expertise or collaborate and share information without public scrutiny – until Corridor…READ ON


Binky and YarnHeart collaboration

yarnYarnHeart brings together stories and handmade hearts from across Australia to create a wonderful tactile, fun and colourful installation at the Bagot Community Festival, I HEART BAGOT on August 16 & 17, 2014 We want to connect your community to Bagot community through sharing a simple symbol of happiness and talking about the things we love in the places we live.READ ON


HP Wins the Guardian Sustainable Business Award in Collaboration

On Wednesday, May 14, The Guardian awarded HP with a Sustainable Business Award for our work to reduce electronic waste (e-waste), protect health and the environment, and create jobs in Kenya for those most in need. We’re achieving this goal by building a unique, scalable and replicable model for sustainable recycling in the developing world…READ ON


…and now for something completely different…


Five Reasons to Ignore the Advice to Do What You Love

Confucius encouraged others to do what they love. Even Confucius sometimes missed the point. (Photo credit: Wikipedia)

Confucius encouraged others to do what they love. Even Confucius sometimes missed the point. (Photo credit: Wikipedia)

Admit it. You live in a society that reveres the perspectives of Joseph Campbell and Steve Jobs. You’ve been told that, if you do what you love, the money will follow. You’ve been told that, if you find your bliss, world-changing success will magically come. You’ve been told that, if you’re not changing the world in dramatic ways, it’s because you’re too afraid to find your passion and follow it. There are five reasons to end your personal guilt trip…READ ON


Categories: CSR Ideas, Resources

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