Unlike traditional models, living stakeholder approach emphasises ongoing interaction and adaptation rather than relying on predictability and familiarity. The concept redefines stakeholders as dynamic subjects, acknowledging the continuous evolution and complexity of stakeholder relationships.

The concept of a living stakeholder challenges the conventional understanding of stakeholders as static entities to be managed. In today’s discourse, the term “stakeholder” has been overused to the point of losing its meaning, reduced to merely another party to be controlled or influenced.

A living stakeholder reimagines stakeholders as dynamic subjects rather than static objects. It acknowledges the complexity and unpredictability inherent in stakeholder relationships, recognizing that stakeholders are influenced by a multitude of factors that shape and mould them continuously.

Unlike traditional stakeholder models, which rely on predictability and familiarity, a living stakeholder approach emphasises the importance of maintaining flexibility and openness in interactions. While trust and familiarity are valuable, they should not be used as indicators of our ability to control or predict stakeholder behaviours.

Instead, engaging with living stakeholders requires ongoing interaction and adaptation. Rather than assuming we know how stakeholders will react based on past experiences, we must remain active participants in the relationship, continually seeking to understand and respond to the evolving dynamics of each stakeholder.

In embracing the concept of living stakeholders, we recognise the inherent complexity of stakeholder relationships and commit to engaging with stakeholders as dynamic, multifaceted subjects deserving of our ongoing attention and respect.

Another aspect to consider is that conventional stakeholder engagement resembles the outdated dial-up internet, where we interact with stakeholders on a transactional or as-needed basis. We contact them only when necessary and otherwise leave them be. In contrast, a living stakeholder model operates like a continuous Wi-Fi connection. Regardless of immediate project involvement, stakeholders remain engaged in organisational processes, fostering a consistent relationship.

Living stakeholders move beyond mere acquaintances or occasional contacts. They become integrated into the daily or regular operations of the business, nurturing deeper involvement. This approach resembles the difference between a casual acquaintance and a close friend. By investing more in these relationships, trust and understanding are not only maintained but also enhanced, creating fertile ground for innovative ideas to emerge.

Unlike sporadic engagement, where stakeholders are only consulted when needed, the continuous involvement of living stakeholders nurtures ongoing creativity and problem-solving. Rather than scheduling specific brainstorming sessions, creativity flourishes when relationships are consistently cultivated over time.

In essence, living stakeholders prioritise the relationship itself, rather than treating it as a means to an end. This ongoing engagement facilitates the exchange of ideas and fosters a culture of innovation within the organization. Contrastingly, relationships based solely on transactional needs lack the depth and potential for sustained collaboration.

By nurturing these relationships proactively, organisations benefit from a continuous stream of fresh insights and solutions. The organic nature of living ‘stakeholdership’ allows for the spontaneous emergence of valuable ideas and opportunities.