The Secret to Marketing to Busy People Who Don’t Have Time to Read (Infographic) Being a great fan of infographics I think this little gem by Kathleen Davies is worth sharing. There are some interesting insights in her article that resonate with anyone who is interested in a […]
By far the biggest mistake made by not-for-profits when considering a CSR partnership is underestimating the amount of time and energy they need to allocate to a particular relationship in order for it to work. They are all too often taken by the ‘lure’ of the promise of […]
A colleague of mine told me of how she spent a great amount of time talking to a potential corporate sponsorship partner. She works for a not for profit which is trying to attract corporate partners to support their work. After an initial conversation things seemed promising but […]
Walker Evens, a famous American photographer, once remarked that when it comes to innovation “It takes more than originality to do something nobody else has done. Among other things it takes oblivion to good conventions.” Can that insight be of value when it comes to business partnerships or […]
Roadmender is an initiative borne out of years of conversations and discussions with many people who, like myself, have a strong belief that access to good ideas, knowledge and resources can be better organised in one place. This is a space dedicated to people who are passionate about […]
