getting job done

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Did you know that there is a law that prohibits collaboration? Specifically, in the USA there is a law governing state elections that prohibits collaboration between candidates and independent groups. Also, a recent Deloitte report indicates that collaboration already adds $A46 billion to the Australian economy. People now […]

As well as Lego fans, Greenpeace wanted to engage other audiences that share a lot online. Photograph: Greenpeace

Everything is awesome. Kind of.

Over the past two weeks, since LEGO announced its intention to not renew its current partnership contract/arrangement with Shell, there has been a lot of discussion about the outcome. The long standing collaboration ended as a result of a very clever social media campaign by Greenpeace which claims […]

road closed

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Collaboration as a strategy delivers different results in different settings. In some industries and disciplines it is almost indispensable, while in others it can still be a tough nut to crack. One of the emerging areas, which in my view will become one of the most dominant in […]

Toymaker ends £68 m deal after coming under pressure from environment group which accused it of "letting children down"

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  No doubt the biggest collaboration news this week was the ending of one of the longest corporate collaborations between LEGO and Shell. I for one am not too surprised given the range of factors involved. It seems the sentiment of the collaboration has not kept up with […]